Newsletters

Believe it or not, the old newsletters are still the best way to get information to those already involved in your ministry!  But, newsletters have come a long way in recent years.  In order to be read, we need to be able to catch the eye and compete with slick, glossy, full color advertisements from everywhere else.

Quick newsletter and publication tips

  • Keep font changes to a minimum.
  • Try to use a serif font such as Times Roman, Georgia, etc. for blocks of text – the eyes follow the serifs and make blocks easier to read.
  • Intersperse graphics to keep the pages lively.
  • Be exciting!
  • If you have color capability, it’s a great way to add a little spark.
  • Don’t feel you have to pack each page full – white space is a good thing (just not too much).
  • Provide a table of contents if you have more than one page.
  • Let the software do the hard work for you, such as line breaks, formatting, and page arranging.
  • Use lines or boxes to offset important pieces
  • Make format changes gradually so as not to alienate your readers
  • Get feedback of what your readers like and dislike and make adjustments